Related: Budweiser falls off the list of America's three favorite beersĮxtra has moved away from a narrow "summer vacation/beach beer" to a "broader and more personal" drink under the slogan "Find your beach." That evolving image contributed to its growth, Ottenstein argued in his report.Īt the same time, Modelo has made targeted pitches to different demographics to mold together its "fighting spirit" motto.Ī spot aimed at immigrants: "It doesn't matter where you come from. All three lag Bud Light, Coors Light, Miller Light and Budweiser, according to Beer Marketer's Insights data. Ultra trails slightly behind, followed by Modelo Especial. "Ultra is the fastest growing brand in the business now."Įxtra is the top imported US beer with 4.2% of the market. "Everybody has been been waiting for someone to go after Michelob Ultra," said Eric Shepard, executive editor of the industry publication Beer Marketer's Insights. It will also go up against MillerCoors' Miller64. The beer will compete with Anheuser-Busch InBev ( BUD)'s Michelob Ultra, and Ultra's new Ultra Pure Gold, both of which have similar calories counts. "Think Corona for coastal yuppies, with a slant towards men," Evercore ISI analyst Robert Ottenstein wrote in a research note this week about Premier. Constellation is running national ads for Premier with the tagline "lower carbs, lower calories, higher expectations."
CORONA PREMIER ALCOHOL CONTENT UPGRADE
They make up more than half of the US light beer market, and Constellation hopes to persuade them to upgrade their low-calorie choice. The company says it's marketing Premier to men 35 and older. A 12-ounce bottle has 90 calories, nine fewer than Corona Light, and will be priced in line with its sister beers - about 50% more than domestic light beers. If you're looking to avoid a sugar overload, I'd suggest sticking to the basics (and this Spoon article ranks alcohol's sugar content).Premier is the first extension to Corona's main line in 29 years. You've learned about your favorite cocktails' sugar content, but remember that there are ways to lower the sugar content in any cocktail, just by using less-sugary ingredients. But maybe you should just eat a Reese's instead. It’s equivalent to six and a half of Reese’s peanut butter cups! I mean, if you think this cocktail is still worth your while, go for it. But as you can see, a pina colada can have up to 68 grams of sugar.
The perfect drink for your summer vacation. But a margarita made from standard commercial mix, versus fresh limes, can have as many as 576 calories and 55 grams of sugar. The calorie intake of a margarita depends a lot on how it’s prepared. Long Island Iced Tea: 33 grams Erin HaydonĪn 8 ounce Long Island Iced Tea roughly contains 275 calories and 33 grams of sugar. But the sugar content of this cocktail can go even higher ( up to 61 grams!), so watch what's going in your drink. But remember, with 217 calories in one Mojito, you are drinking 23.47 grams of sugar. I mean, sometimes you just need a mojito (I like to drink it with tortilla chips). The calorie breakdown is 1% fat, 99% carbs and 0% protein, with about 14.96 grams of sugar. There are 171 calories in one Gin and Tonic.